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How to use CRO as a power boost for paid search, social ads and SEO  

How to use CRO as a power boost for paid search, social ads and...

If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was investing thousands of dollars a month into PPC campaigns but wasn’t optimizing or even tracking…
Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines

Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new...

The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply. The post Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines appeared... Please visit Marketing Land for the full article.
How to use CRO as a power boost for paid search, social ads and SEO  

How to use CRO as a power boost for paid search, social ads and...

If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was investing thousands of dollars a month into PPC campaigns but wasn’t optimizing or even tracking…
From Messenger Bots to the Growth of ‘Gram, Social Media Examiner’s Annual Report Reveals Trends to Watch

From Messenger Bots to the Growth of ‘Gram, Social Media Examiner’s Annual Report Reveals...

Engagement is down. Trust is dwindling. And the most popular social media marketing platform is now riddled with uncertainty. For marketers, the social space has never felt more daunting or perplexing. Luckily, Social Media Examiner recently released its 2018 Social Media Marketing Industry Report, the latest annual snapshot of where things currently stand in this…
YouTube’s new streaming music service to start rolling out this week

YouTube’s new streaming music service to start rolling out this week

YouTube Music will include skippable and non-skippable in-stream ads. The post YouTube’s new streaming music service to start rolling out this week appeared first on Marketing Land. Please visit Marketing Land for the full article.
SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second, we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. In fact,…